Atlassian
Williams F1 Sponsor
How Much Does Atlassian Pay Williams?
Atlassian’s Williams title deal is worth about $30m a year on our numbers. BlackBook Motorsport’s 2025 business report put it at up to $35m, and the figure here sits below that because an up-to number isn’t a guaranteed payment. Racer called it the biggest partnership in Williams’ 48-year history, with no fee attached.
Even $35m would trail the grid’s top naming deals, with Oracle reported at $110m at Red Bull and Aramco at $75m at Aston Martin. Inside Williams nothing comes close, and Komatsu is next at around $8m.
The $30m deal equals about 2 days of Atlassian's $6.57bn revenue.
February 11, 2025 report calling it the biggest partnership in Williams' 48-year history, with no fee given.
Puts Atlassian's Williams title deal at up to $35m a year, the reported ceiling above our figure.
March 2026 table with Oracle at $110m and Aramco at $75m among the grid's title deals.
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Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
Title Partner
How the Atlassian Williams Sponsorship Works
Atlassian makes the software teams use to plan and track work, including Jira, Confluence, Trello, and Loom. Mike Cannon-Brookes runs it as CEO, and revenue for the year to June 30, 2026 was $6.57bn with a GAAP net loss of $54m.
The deal made Atlassian both Official Title Partner and Official Technology Partner, so its name leads the team’s entry and its tools run the business behind the cars. Williams uses them in the garage, the factory and the offices, and there’s no published end date for what both sides call a long-term agreement.
Atlassian's February 11, 2025 post naming it Official Title Partner and Official Technology Partner on a long-term deal.
Fiscal 2026 results with $6.57bn of revenue, a $54m GAAP net loss and the Fortune 500 customer share.
Williams' partner page describing Atlassian's software in use across the garage, factory and offices.
Market data page putting Atlassian's value at $47.52bn in late September 2026.
Why Is Atlassian Sponsoring Williams?
Atlassian sells software for teams, and Mike Cannon-Brookes pitched F1 as the ultimate team sport, with engineers, developers, commercial staff and pit crews all working together in real time. Williams gives that pitch a working example.
An August 2026 case study shows what it looks like. Assets in Jira Service Management links more than 350,000 part records and 1,700 factory machines, and the team uses it for fault reports, design release history and lab bookings. Atlassian says 85% of the Fortune 500 use its products, and a 1,200-person race team is a better story for them than another office rollout.
August 2026 case study on the 350,000 part records, 1,700 machines and the team's fault and lab workflows.
Company background, including the 2002 founding in Sydney by Mike Cannon-Brookes and Scott Farquhar.
Records Williams' 2025 season of fifth place, 137 points and two podiums for Carlos Sainz.
Team history recording the end of the ROKiT title deal in May 2020 and the 2025 finish of fifth on 137 points.
Standings after Austin in October 2026, with Atlassian Williams F1 Team ninth on 12 points.
Atlassian F1 Sponsorship History
Atlassian’s first move in F1 was the biggest one Williams had to sell, the team’s naming rights, and 2026 is its second season in the job.
Atlassian and Williams Sponsorship Questions
Atlassian pays Williams about $30m a year for the title, based on F1 Salaries’ figures. BlackBook Motorsport’s 2025 report put the deal at up to $35m, but that’s a ceiling rather than a confirmed payment, and neither Williams nor Atlassian has published the fee.
Atlassian is Williams’ biggest sponsor, and its naming rights deal is worth about $30m a year. Komatsu ranks second on current figures at around $8m, followed by Duracell at $6m, and the title deal is worth more than the next four valued partners put together.
Yes, Atlassian supplies software to Williams as its Official Technology Partner. The team uses Assets in Jira Service Management to link more than 350,000 part records with 1,700 factory machines, and it logs faults, design release history and lab bookings in the same system.
Atlassian became Williams’ title sponsor on February 11, 2025, and Williams hadn’t raced with a naming partner since the 2019 season. The team ran as Atlassian Williams Racing in that first year, then switched to Atlassian Williams F1 Team for 2026 with the name at the front of the entry.