CashApp
Racing Bulls F1 Sponsor
How Much Does Cash App Pay Racing Bulls?
Cash App pays Racing Bulls more than $20m a year. Sports Business Journal put its spend above that level in 2024, and we’ve carried the figure into 2026 because nothing newer has come out. ESPN valued the whole Visa and Cash App naming package at $30m-35m, and the two reports probably overlap, so they shouldn’t be added together.
Either way it’s the team’s biggest single brand deal, several times HUGO‘s $4m. It’s small next to the $110m Oracle is reported to pay Red Bull‘s senior team.
The $20m deal equals about 11 hours of CashApp's $15.43bn revenue.
Cites Sports Business Journal's report of more than $20m a year for Cash App's F1 team deal.
Puts the combined Visa and Cash App naming rights at $30m-35m a year, which shouldn't be added on top.
March 2026 report behind Oracle's $110m at Red Bull, used for comparison.
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Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
More Racing Bulls Sponsors
Title Partner
How the Cash App Racing Bulls Sponsorship Works
Cash App is the money app owned by Jack Dorsey’s Block. People use it to send and receive payments, get paid, invest and buy bitcoin, and it comes with a Visa prepaid debit card. The Cash App side of Block made $15.43bn in revenue in 2025, $8.35bn of it from bitcoin sales.
Visa and Cash App took over the team’s name from AlphaTauri in 2024, and Cash App’s logo is on the car and the team’s F1 Academy entry. Visa renewed through 2030 in February 2026, but Cash App’s own end date hasn’t been published.
Gives Cash App's 2025 segment revenue of $15.43bn, including $8.35bn from bitcoin.
Team page confirming Cash App as title partner with its logo on the car and the F1 Academy entry.
Visa's February 2026 renewal through 2030, in which Cash App appears only in the team name.
Block's market value of $46.2bn in September 2026, the parent figure shown in the pills.
Why Is Cash App Sponsoring Racing Bulls?
Cash App was already inside the Red Bull family when the title came up. It had sponsored Red Bull Racing since 2021, so taking half of the sister team’s name in 2024 moved it onto the entry list itself. And because the Cash App Card runs on Visa’s network, both names in the title sell the same card.
The team gives Cash App a way to reach American fans with more than a logo. At the 2025 US Grand Prix in Austin it launched a tortoiseshell card with a matching livery, team clothing and a set by the singer Shaboozey.
The January 24, 2024 name reveal, noting Cash App had sponsored Red Bull since 2021.
Describes the 2025 Austin tortoiseshell card, livery, team clothing and Shaboozey performance.
Covers the 2024 Miami watches whose dials copied the Cash App Visa Chameleon Card.
Red Bull Racing's partner list, checked in September 2026, which no longer includes Cash App.
Cash App F1 Sponsorship History
Cash App came into F1 through Red Bull Racing and has since become one of the two names in the Racing Bulls title.
Cash App and Racing Bulls Sponsorship Questions
Visa and Cash App are separate companies that share the Racing Bulls title. Visa runs the card payment network, while Cash App is a money app owned by Block. The link is the Cash App Card, a Visa prepaid debit card, which is why the two names are sold together on the car.
More than $20m a year is the figure for Cash App’s Racing Bulls deal, based on Sports Business Journal’s 2024 report. ESPN put the combined Visa and Cash App naming rights at $30m-35m, and the two numbers likely overlap. Neither Block nor the team has published an official fee.
Cash App hasn’t been confirmed as part of Visa’s extension. Visa’s renewal in February 2026 runs through 2030 and Cash App is still in the team’s name, but neither Block nor Racing Bulls has published an end date for Cash App’s own rights, so its term remains unknown.
Racing Bulls has carried Cash App’s name since the 2024 season. Red Bull unveiled the Visa Cash App RB name on January 24, 2024, replacing AlphaTauri, and the team later became Visa Cash App Racing Bulls. Before that, Cash App had sponsored Red Bull Racing since 2021.
Red Bull Racing no longer lists Cash App as a partner, as its September 2026 roster doesn’t include the brand. Cash App backed Red Bull’s senior team from 2021, and it now races with Racing Bulls and the team’s F1 Academy car, where it shares the title with Visa.