Cognizant
Aston Martin F1 Sponsor
What Is Cognizant's Aston Martin Deal Worth?
We put Cognizant’s Aston Martin deal at $15m a year, a figure for a services partner whose name is no longer in the team title. No fee has been published for either era. Insider Sport’s January 2021 estimate for the original title package was £20m-30m ($26.5m-39.76m), though that report got other details wrong.
On current numbers Cognizant is third at Aston Martin, behind Aramco‘s reported $75m and Maaden at around $20m, and well clear of CoreWeave at $6m.
The $15m deal equals about 6 hours of Cognizant's $21.11bn revenue.
January 2021 report putting the original title package at £20m-30m ($26.5m-39.76m) a year.
March 2026 table with Aramco's Aston Martin title deal at $75m, the team's biggest.
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Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
Global AI Services Partner
How Cognizant's Aston Martin Partnership Works
Cognizant is an IT services and consulting company from Teaneck, New Jersey, and it builds and runs cloud, data, engineering and AI systems for large businesses. Ravi Kumar S. is CEO, and 2025 brought $21.11bn of revenue and $2.23bn of net income.
Since April 2026 its title at the team has been Global AI Services Partner. That covers AI engineering, cloud, data platforms and digital operations, and one named project is a context-enabled AI system to manage the team’s fan database. No term or end date has been published.
April 30, 2026 release on the new role, its AI and data scope, the fan database project and quotes.
Cognizant's 2025 results, with $21.11bn of revenue and $2.23bn of GAAP net income.
Market data page putting Cognizant's market cap at $27.11bn in September 2026.
Why Does Cognizant Still Sponsor Aston Martin?
Cognizant now sells itself as an AI builder, and Ravi Kumar S. called F1 the ultimate test bed for applied AI, with decisions measured in milliseconds. A racing team that runs on its data and AI work is a case study it can take to clients.
There was plenty to build on, since the relationship was six years old when the new role arrived. Aston Martin managing director Jefferson Slack said Cognizant’s expertise fits a data-heavy, highly competitive team. Sport is a regular tool for the company elsewhere too, with golf’s Cognizant Classic and Major League Cricket on its books.
January 7, 2021 report on Cognizant's title deal as Racing Point became Aston Martin.
February 2022 report on Aramco joining Cognizant in the team name as joint title sponsor.
Cognizant's own list of sports deals, including the Cognizant Classic, Major League Cricket and the New Delhi Marathon.
March 2026 announcement of Cohere as the team's generative AI partner, used to separate its role from Cognizant's.
Cognizant's Aston Martin Sponsorship History
Every season Cognizant has spent in F1 has been with Aston Martin, and over six years its billing has moved out of the team name and into a services role.
Cognizant and Aston Martin F1 Questions
Cognizant hasn’t been Aston Martin’s title sponsor since the end of 2023. Aramco took the naming rights on its own from January 1, 2024, and Cognizant dropped out of the team name but stayed with the team. In April 2026 it became the Global AI Services Partner.
Cognizant’s current Aston Martin deal is worth about $15m a year on F1 Salaries’ figures, as neither side has published a fee. Insider Sport put the original 2021 title package at £20m-30m ($26.5m-39.76m), but that paid for naming rights Cognizant gave up in 2024.
Global AI Services Partner is the label Cognizant took on in April 2026, and it means supplying AI engineering, cloud, data platform and digital operations work to the team. The announcement also named a context-enabled AI system for the team’s fan database as one of the projects.
Cognizant sponsors F1 through Aston Martin, and it’s been with the team since the 2021 season. It spent three seasons in the team name, the last two shared with Aramco, and it’s now a non-title partner. No other team lists it as a partner in 2026.
Cognizant handles AI services at Aston Martin, which covers engineering, data and operations work, while the other two supply technology. CoreWeave has provided AI cloud computing since May 2025, and Cohere joined as generative AI partner in March 2026. Cognizant was there first, back in 2021.