Aston Martin
F1 Sponsors
37 Sponsors
| # | ||||
|---|---|---|---|---|
| 1 | AramcoTitle Partner | $75m | Title Partner | Oil and gas |
| 2 | MaadenPrincipal Partner | $20m | Principal Partner | Mining |
| 3 | CognizantGlobal AI Services Partner | $15m | Global AI Services Partner | IT services |
| 4 | CoreWeaveOfficial AI Cloud Computing Partner | $6m | Official AI Cloud Computing Partner | AI cloud computing |
| 5 | CohereOfficial Generative AI Partner | $4m | Official Generative AI Partner | Enterprise AI |
| 6 | AquameOfficial Supplier | Not disclosed | Official Supplier | Smart water bottles |
| 7 | ArmPartner | Not disclosed | Partner | Chip design |
| 8 | Atlas AirPartner | Not disclosed | Partner | Cargo airline |
| 9 | BOSSPartner | Not disclosed | Partner | Fashion |
| 10 | BreitlingPartner | Not disclosed | Partner | Luxury watches |
| 11 | CelsiusPartner | Not disclosed | Partner | Energy drinks |
| 12 | CognitionPartner | Not disclosed | Partner | AI software |
| 13 | CoinbasePartner | Not disclosed | Partner | Crypto exchange |
| 14 | CoinPaymentsPartner | Not disclosed | Partner | Crypto payments |
| 15 | Eight SleepPartner | Not disclosed | Partner | Sleep technology |
| 16 | ElemisPartner | Not disclosed | Partner | Skincare |
| 17 | Financial TimesPartner | Not disclosed | Partner | Business news |
| 18 | GlenfiddichPartner | Not disclosed | Partner | Scotch whisky |
| 19 | HondaTechnical Partner | Not disclosed | Technical Partner | Automotive |
| 20 | JCBPartner | Not disclosed | Partner | Construction equipment |
| 21 | Krown ProducePartner | Not disclosed | Partner | Fresh produce |
| 22 | Morrison FoersterPartner | Not disclosed | Partner | Law firm |
| 23 | NetAppPartner | Not disclosed | Partner | Data storage |
| 24 | NexGenPartner | Not disclosed | Partner | Uranium |
| 25 | OakleyPartner | Not disclosed | Partner | Eyewear |
| 26 | PepperstonePartner | Not disclosed | Partner | Online trading |
| 27 | PirelliPartner | Not disclosed | Partner | Tires |
| 28 | PublicPartner | Not disclosed | Partner | Investing app |
| 29 | PUMAPartner | Not disclosed | Partner | Sportswear |
| 30 | Regent Seven Seas CruisesPartner | Not disclosed | Partner | Luxury cruises |
| 31 | ServiceNowPartner | Not disclosed | Partner | Workflow software |
| 32 | TikTokPartner | Not disclosed | Partner | Social media |
| 33 | UKGPartner | Not disclosed | Partner | HR software |
| 34 | ValvolinePartner | Not disclosed | Partner | Lubricants |
| 35 | Velocity BlackPartner | Not disclosed | Partner | Luxury concierge |
| 36 | XeroxPartner | Not disclosed | Partner | Printing technology |
| 37 | ZscalerPartner | Not disclosed | Partner | Cloud security |
Who Are Aston Martin's F1 Sponsors in 2026?
Aramco is the sole title partner, which is where the Aston Martin Aramco F1 Team name comes from, and Maaden is the team’s first Principal Partner. Honda sits in a category of its own as the works engine partner from 2026.
AI is the busiest corner of the list. Cognizant, once the title sponsor, is now the Global AI Services Partner, working alongside CoreWeave on cloud computing and Cohere on generative AI.
Official partner page naming Aramco as title partner, Maaden as principal partner and Honda as technical partner.
December 2023 release confirming Aramco's five-year sole title deal from January 1, 2024.
February 2025 announcement promoting Maaden to the team's first Principal Partner.
April 2026 release naming Cognizant the team's Global AI Services Partner after its title years.
May 2023 announcement of the Honda works power unit partnership with Aston Martin from 2026.
Get the Money Side of F1 Every Thursday
Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
Sponsors of the Other F1 Teams
Who Are Aston Martin's Biggest F1 Sponsors?
Aramco dwarfs everyone else at $75m a year, the figure RacingNews365 reported in March 2026. BlackBook’s benchmark for the same deal was $30m, so the two sources are far apart. The five-year title term started on January 1, 2024, which puts its end at the close of 2028.
Maaden is next at about $20m, then Cognizant at $15m, well below the £20m-30m ($26.5m-39.8m) Insider Sport credited it with as title sponsor in 2021. CoreWeave ($6m) and Cohere ($4m) follow. Honda’s works support has no cash value attached.
March 2026 figures putting Aramco's Aston Martin title deal at $75m a year.
Gives the earlier $30m annual benchmark for Aramco's five-year Aston Martin title deal.
Puts Cognizant's original 2021 title deal at £20m-30m ($26.5m-39.8m) a year.
How Long Aston Martin's Sponsor Deals Have Run
Cognizant has the longest-running deal with Aston Martin, dating back to 2021, so 2026 is its 6th season. CoreWeave is on the newest deal, from 2025. Aramco's deal runs through 2028.
Most deals don't come with a published end date, so a bar stops at 2026 unless the end is known. Hatching shows contracted seasons still to come.
How Many Sponsors Does Aston Martin Have?
Aston Martin’s official page carries 37 partners, four fewer than Ferrari and two more than Red Bull. Aramco, Maaden, Honda and the three AI partners carry named roles, and the other 31 range from Glenfiddich and Breitling to JCB, TikTok and the Financial Times. Coinbase, CoinPayments, Pepperstone, and Public give it a sizable trading and crypto group.
Aston Martin Sponsors: FAQs
Aramco pays Aston Martin about $75m a year, according to RacingNews365’s March 2026 figures. That’s far above BlackBook’s earlier $30m benchmark for the same five-year deal. Aramco became sole title partner from January 1, 2024, and the term runs to the end of 2028.
Yes, Cognizant is still an Aston Martin sponsor, but it’s no longer in the team name. It was title partner from 2021 until Aramco took sole title rights in 2024, and in April 2026 it became the team’s Global AI Services Partner. Its current deal is worth around $15m a year on a house estimate.
Honda is Aston Martin’s works engine partner, not a paying sponsor. The deal was announced in May 2023 and launched in Tokyo in January 2026, with Honda power units running on Aramco fuel and Valvoline lubricants. Its supply to Red Bull ended in 2025, and no cash figure applies to the new arrangement.
Aston Martin’s three AI partners each do something different. CoreWeave supplies GPU cloud computing and has its name on the wind tunnel, Cohere gives staff across engineering and operations its North platform, and Cognizant delivers AI services work. Cognition, an AI software company, is also on the team’s list.
Maaden sponsors Aston Martin to reach engineers and technical talent, and its Unearth Your Greatness campaign ties mining skills to the team’s engineering work. The Saudi mining company joined in October 2024 and was promoted to Principal Partner in February 2025. We put its deal at about $20m a year.