Claro
Cadillac F1 Sponsor
What Is Claro's Cadillac F1 Deal Worth?
América Móvil’s Cadillac deal comes to about $6m a year on our numbers, and that one figure covers Claro, Telcel, and Infinitum together rather than $6m per logo. There’s no reported fee, so it reflects an official partner role, and it sits inside the $3m-15m Cadillac was said to be asking for such packages in 2025.
That makes it the biggest valued outside deal at Cadillac, just ahead of Tommy Hilfiger’s $5m. Mercado Libre, another Latin American brand following a driver, is at a provisional $5m with Alpine.
The $6m deal equals about an hour of América Móvil's MXN943.6bn revenue.
September 2025 report of Cadillac's asking prices, including $3m-15m for official partner packages, not signed fees.
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Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
More F1 Sponsors
Official Telecommunications Partner
How the Claro Cadillac Partnership Works
Claro belongs to América Móvil, the Mexico City group run by Daniel Hajj that sells mobile, broadband and pay TV in 22 countries. Claro is its name across most of Latin America, Telcel is its Mexican mobile network and Infinitum is Telmex’s home internet. The group reported MXN943.6bn of revenue for 2025.
Cadillac signed América Móvil on January 30, 2026 as its official telecommunications partner, with all three brands on team properties in the paddock and on track. Neither side has published the length of the deal.
Cadillac's January 30, 2026 announcement of América Móvil's three brands on team properties across 22 countries.
Cadillac's partner page listing América Móvil as Official Telecommunications Partner.
Summary of América Móvil's 2025 annual filing with MXN943.6bn revenue and MXN88.1bn net profit.
Shows América Móvil's market cap at $68.98bn in September 2026.
Why Is Claro Sponsoring Cadillac?
Sergio Pérez is the reason. Carlos Slim’s companies have backed him since a Telmex-sponsored season in America’s Skip Barber series in 2004, and Cadillac signing him for its first year gave América Móvil a car driven by a Mexican six-time Grand Prix winner.
The markets line up too. Telcel is Mexico’s largest mobile network and Claro sells across South America, while the calendar visits both Mexico City and São Paulo. That gives the group two home races a year where its own customers already follow the driver in the car.
Covers his Telmex-backed 2004 Skip Barber season, the 2011 Sauber move and his 2026 Cadillac signing.
Records Carlos Slim's 2011 investment in Sauber and Claro branding on Pérez's first F1 car.
February 23, 2018 report of Claro's one-season Sauber return and its first spell from 2011 to 2014.
Standings after Austin on October 25, 2026 with Cadillac 11th and without a point.
Claro F1 Sponsorship History
Claro has been on F1 cars twice before, both times at Sauber, and its first spell began with the same Mexican driver who brought it to Cadillac.
Claro and Cadillac Sponsorship Questions
Yes, Claro sponsors F1 through Cadillac, where América Móvil is the official telecommunications partner for 2026. The same deal covers Telcel and Infinitum. Claro has been on F1 cars before, with Sauber from 2011 to 2014 and again in 2018, so Cadillac is its third spell in the sport.
Claro, Telcel and Infinitum share one Cadillac deal because all three belong to América Móvil. The group signed the agreement and each brand appears on team properties. F1 Salaries values the whole bundle at $6m a year and doesn’t treat it as three separate payments.
Claro’s contract is with the Cadillac team, not with Sergio Pérez personally, and Cadillac announced it as a team partnership. Pérez is still the clear reason for it. Carlos Slim’s companies have supported him since 2004 and followed him to Sauber in 2011.
Nobody has published what Claro pays Cadillac, and F1 Salaries puts the América Móvil package at about $6m a year. That’s within the $3m-15m Cadillac was reported to be asking for official partner deals in 2025, though an asking price isn’t proof of a signed fee.
Claro is one of 10 partners on Cadillac’s 2026 list, alongside TWG AI, 3M, Core Scientific, IFS, Jim Beam, Tenneco, Tommy Hilfiger, Pirelli and Alpinestars. There’s no title sponsor. America Móvil’s brands are the only ones aimed mainly at Latin American customers, which comes down to Pérez.