Microsoft
Mercedes F1 Sponsor
What Is Microsoft's Mercedes Deal Worth?
Microsoft’s partnership with Mercedes is worth around $60m a year, the figure Sky News reported on launch day in January 2026 and BlackBook Motorsport carried. Microsoft also supplies Azure computing, AI tools and software under the deal, and neither company has said how much of the $60m is cash rather than technology.
Only PETRONAS is worth more at Mercedes. No other current deal on the grid without naming rights carries a bigger number, and Shell at Ferrari is the closest on $40m.
The $60m deal equals about 2 hours of Microsoft's $331.8bn revenue.
January 22, 2026 report citing Sky News at around $60m a year and noting the airbox spot INEOS had used.
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Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
Principal Partner
How the Microsoft Mercedes Partnership Works
Microsoft sells Windows, Microsoft 365, the Azure cloud and AI services from Redmond, Washington, where Satya Nadella is chairman and CEO. Revenue for its fiscal year to June 30, 2026 reached $331.8bn, with net income of $133.7bn.
Mercedes lists Microsoft as a principal partner, and its logo is on the W17’s airbox, the front wing end plates and the driver kit. The team runs Azure Kubernetes Service, Azure AI and high-performance computing at Brackley, Brixworth and trackside, with GitHub and Microsoft 365 for everyday work. No end date has been published for the multiyear term.
Mercedes' announcement of the multiyear partnership and the Azure, GitHub, and Microsoft 365 work it covers.
The W17 launch page, which lists Microsoft among three principal partners below title partner PETRONAS.
Launch coverage placing Microsoft's logos on the roll hoop air intake and the front wing end plates.
Microsoft's fiscal 2026 results, with revenue of $331.8bn and net income of $133.7bn for the year to June 30.
Market data showing Microsoft's market cap at $3.83tn on September 26, 2026.
Why Did Microsoft Choose Mercedes?
Microsoft needs big companies to move their computing onto Azure, and an F1 team is about as demanding a customer as it can point to. Each Mercedes carries more than 400 sensors producing over 1.1m data points a second, and the pitch is that Azure turns that stream into real-time answers for engineers at the factory and at the track.
The timing suited both sides. The deal began with F1’s 2026 rules, when every team had a new chassis and power unit to understand, and after Singapore the Mercedes W17 wearing Microsoft’s logo leads both championships.
Microsoft's January 22, 2026 release with the 400-plus sensors and 1.1m data points a second on each car.
Official standings after the Singapore Grand Prix, with Mercedes leading the constructors and Antonelli leading the drivers.
March 14, 2012 report of the three-year deal putting Microsoft's business software brand on the E20 and overalls.
September 2016 Microsoft article describing its fifth year with the Enstone team and the Azure tools it used.
August 20, 2025 NFL renewal covering more than 2,500 Surface devices across the league's 32 clubs.
Microsoft F1 and Sports Sponsorship History
Mercedes isn’t Microsoft’s first F1 team. It spent several seasons with the Enstone squad in its Lotus and Renault years, and it’s got other big sports deals running alongside.
Microsoft F1 Sponsor Questions
Microsoft is an F1 sponsor in 2026 through Mercedes, which lists it as a principal partner. Its logo is on the W17 and the drivers’ kit, and the deal also puts Azure cloud computing, AI tools and GitHub to work across the team’s engineering at Brackley, Brixworth and the track.
Around $60m a year is the value Sky News put on Microsoft’s Mercedes deal when it was announced in January 2026. That includes technology as well as rights, since Microsoft supplies Azure computing and software, and there’s no public split showing how much of it arrives as cash.
Microsoft gives Mercedes Azure Kubernetes Service, Azure AI, high-performance computing and virtual sensors, along with GitHub and Microsoft 365. The team uses them at its Brackley and Brixworth factories and trackside to handle a car that carries more than 400 sensors and produces over 1.1m data points a second.
Microsoft replaced INEOS only on the airbox, the prominent spot INEOS filled before 2026. INEOS is still one of the three principal partners alongside Microsoft and CrowdStrike, and it still owns a third of the team, so its relationship with Mercedes carries on.
Yes, Microsoft worked with the Enstone team for several years before Mercedes. It signed a three-year deal with Lotus F1 Team in 2012 and was still partnered with the same squad in 2016, by then racing as Renault Sport Formula One Team and running Azure machine learning.