HP
Ferrari F1 Sponsor
How Much Does HP Pay Ferrari?
HP pays Ferrari around $100m a year, according to RacingNews365’s March 2026 table of F1 title deals. That number counts the whole package, so any technology and services HP supplies sit inside it rather than on top. BlackBook Motorsport’s figure for 2024 was nearer $60m, and neither company has confirmed either one.
It’s the biggest deal at Ferrari by a distance, with Shell‘s $40m next. On the grid only Oracle‘s $110m with Red Bull is higher, while Mastercard’s $90m at McLaren sits just below.
The $100m deal equals about 16 hours of HP's $55.3bn revenue.
March 2026 table putting HP's Ferrari title deal at $100m a year, with services and software counted in the package.
Gives an earlier benchmark of around $60m a year for HP's Ferrari title deal in 2024.
Get the Money Side of F1 Every Thursday
Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
More Ferrari Sponsors
Title Partner
How the HP Ferrari Sponsorship Works
HP Inc. sells PCs and printers from Palo Alto, and its revenue for the fiscal year to October 2025 was $55.3bn. It isn’t Hewlett Packard Enterprise, which sits on the Mercedes partner list. Bruce Broussard has run HP as interim CEO since February 2026.
As title partner HP is written into the team’s official name, Scuderia Ferrari HP, and its logo runs on the cars, race suits, gloves and helmets. The name also covers Ferrari’s F1 Academy car and esports team, and there’s no published end date for the multiyear deal.
Ferrari's April 24, 2024 announcement of the multiyear title partnership, which gives no fee or end date.
Covers the Miami debut, the Azzurro livery, HP branding on the team kit and the F1 Academy and esports teams.
HP's fiscal 2025 results, with $55.3bn in revenue for the year that ended in October 2025.
Confirms Bruce Broussard as HP's interim CEO from February 2026.
Why Is HP Sponsoring Ferrari?
HP’s timing brought Lewis Hamilton with it. Ferrari had confirmed his move for 2025 less than three months before the deal, so HP’s name was already on the car when the driver with the most Grand Prix wins in F1 history arrived in red.
Naming rights also reach places a sidepod logo can’t. Every official result, standings table and entry list reads Scuderia Ferrari HP, which suits a company selling laptops to households and printers to offices. Two months before the Ferrari deal HP also became Real Madrid’s first sleeve sponsor in the club’s 121 years.
February 2024 deal that made HP the first sleeve sponsor in Real Madrid's 121-year history.
Race report on Hamilton's first Grand Prix win for Ferrari, in Barcelona on June 14, 2026.
Records HP branding replacing Compaq's on the Williams cars from the 2002 British Grand Prix and ending early.
Covers the November 1, 2015 split into HP Inc. and Hewlett Packard Enterprise.
Standings after Singapore in October 2026 with Scuderia Ferrari HP second among constructors.
HP F1 Sponsorship History
HP’s first spell in F1 came through Williams after it bought Compaq, and it stayed away for 19 years before coming back with the naming rights at Ferrari.
HP and Ferrari Sponsorship Questions
HP pays Ferrari about $100m a year for the title rights, based on RacingNews365’s March 2026 figures. Ferrari’s April 2024 announcement didn’t include a fee, and BlackBook Motorsport’s earlier number for 2024 was closer to $60m. Either way HP is the biggest single sponsor on the Scuderia’s books.
HP’s sponsorship of Ferrari started at the Miami Grand Prix in May 2024, a few weeks after the deal was announced on April 24. Carlos Sainz and Charles Leclerc raced the first cars under the new name, and 2026 is HP’s third season with the team.
Ferrari and HP have a title partnership, which is why the team’s official name is Scuderia Ferrari HP. HP’s logo runs on the cars and the team kit, and the deal also takes in Ferrari’s F1 Academy car and its esports squad. It’s multiyear, with no end date made public.
No, HP and HPE are separate businesses with a shared past. The original Hewlett-Packard split in two on November 1, 2015, when HP kept the PC and printer business and Hewlett Packard Enterprise took the corporate technology side. HP is the one on Ferrari’s cars, while HPE appears on the Mercedes partner list.
Yes, HP is still Ferrari’s title sponsor in 2026, and the team sits second in the constructors’ standings after the Singapore Grand Prix. There’s no public expiry date for the multiyear contract, and neither company has said anything about when the naming rights might change hands.