Ferrari
F1 Sponsors
41 Sponsors
| # | ||||
|---|---|---|---|---|
| 1 | HPTitle Partner | $100m | Title Partner | PCs and printers |
| 2 | ShellPremium Partner | $40m | Premium Partner | Energy |
| 3 | UniCreditPremium Partner | $20m | Premium Partner | Banking |
| 4 | PUMAPremium Partner | $15m | Premium Partner | Sportswear |
| 5 | IBMPremium Partner | $10m | Premium Partner | Software and consulting |
| 6 | CEVA LogisticsPremium Partner | $5m | Premium Partner | Logistics |
| 7 | AmbiparPartner | Not disclosed | Partner | Environmental services |
| 8 | AonPartner | Not disclosed | Partner | Risk and insurance |
| 9 | BBSTechnical Supplier | Not disclosed | Technical Supplier | Wheels |
| 10 | BellTechnical Supplier | Not disclosed | Technical Supplier | Helmets |
| 11 | BingXPartner | Not disclosed | Partner | Crypto exchange |
| 12 | BitdefenderPartner | Not disclosed | Partner | Cybersecurity |
| 13 | BremboTechnical Supplier | Not disclosed | Technical Supplier | Brakes |
| 14 | ChivasPartner | Not disclosed | Partner | Scotch whisky |
| 15 | DXCTeam Partner | Not disclosed | Team Partner | IT services |
| 16 | EcopolOfficial Partner | Not disclosed | Official Partner | Water-soluble films |
| 17 | EspacioOfficial Partner | Not disclosed | Official Partner | Hotels |
| 18 | GarrettTechnical Supplier | Not disclosed | Technical Supplier | Turbochargers |
| 19 | GenesysPartner | Not disclosed | Partner | Contact center software |
| 20 | IvecoPartner | Not disclosed | Partner | Commercial vehicles |
| 21 | ManpowerPartner | Not disclosed | Partner | Staffing |
| 22 | Marina Bay SandsPartner | Not disclosed | Partner | Resort and casino |
| 23 | MummPartner | Not disclosed | Partner | Champagne |
| 24 | NGKTechnical Supplier | Not disclosed | Technical Supplier | Spark plugs |
| 25 | OhlinsTechnical Supplier | Not disclosed | Technical Supplier | Suspension |
| 26 | OMRTechnical Supplier | Not disclosed | Technical Supplier | Auto components |
| 27 | PeroniPartner | Not disclosed | Partner | Beer |
| 28 | PirelliTechnical Supplier | Not disclosed | Technical Supplier | Tires |
| 29 | Ray-BanPartner | Not disclosed | Partner | Eyewear |
| 30 | Richard MillePartner | Not disclosed | Partner | Luxury watches |
| 31 | RiedelTechnical Supplier | Not disclosed | Technical Supplier | Radio communications |
| 32 | S.PellegrinoPartner | Not disclosed | Partner | Mineral water |
| 33 | SabeltTechnical Supplier | Not disclosed | Technical Supplier | Safety harnesses |
| 34 | SKFTechnical Supplier | Not disclosed | Technical Supplier | Bearings |
| 35 | SkinCeuticalsPartner | Not disclosed | Partner | Skincare |
| 36 | TechnogymPartner | Not disclosed | Partner | Fitness equipment |
| 37 | VantageOfficial Partner | Not disclosed | Official Partner | Online trading |
| 38 | VistaJetPartner | Not disclosed | Partner | Private aviation |
| 39 | WhoopTeam Partner | Not disclosed | Team Partner | Fitness wearables |
| 40 | ZCGPartner | Not disclosed | Partner | Investment firm |
| 41 | ZynPartner | Not disclosed | Partner | Nicotine pouches |
Who Are Ferrari's F1 Sponsors in 2026?
HP has been part of the team’s name since the Scuderia Ferrari HP identity debuted in Miami in May 2024, and it’s the only title partner among 41 names. Below it sit five Premium Partners in Shell, UniCredit, IBM, PUMA and CEVA Logistics.
Eleven more are technical suppliers such as Brembo, SKF, and Pirelli, and the other 24 are commercial partners running from Peroni and Ray-Ban to VistaJet. Rakuten was announced in September 2026, but its deal doesn’t start until January 2027.
Ferrari's April 2024 release naming HP as title partner, the deal behind the Scuderia Ferrari HP name.
Ferrari's presentation of UniCredit as a new partner from January 2025, after Santander's spell ended.
Confirms IBM's Premium Partner status and the fan engagement and data work behind the Ferrari app.
Ferrari's announcement of trading platform Vantage as an Official Partner, one of the tiers below Premium.
Confirms Rakuten's multiyear Ferrari partnership starts on January 1, 2027, with no fee or end date disclosed.
Get the Money Side of F1 Every Thursday
Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
Sponsors of the Other F1 Teams
Who Are Ferrari's Biggest F1 Sponsors?
HP is the biggest deal by a distance at $100m a year, the figure RacingNews365 published in March 2026, and it buys the team name, livery and kit. BlackBook Motorsport had 2024 nearer $60m, and Ferrari hasn’t confirmed either number.
Shell is next at around $40m, which is our carry-forward of a 2023 benchmark, and its renewed deal from 2026 reaches the Hypercar and Challenge series as well as F1. UniCredit follows at $20m after taking over the banking slot Santander held until 2024. PUMA ($15m) has supplied the kit since 2005, IBM ($10m) powers the Ferrari fan app and CEVA Logistics ($5m) handles the team’s freight.
March 2026 figures putting HP's Ferrari title deal at $100m a year, second only to Oracle at Red Bull.
BlackBook's 2025 report, which valued HP's Ferrari title deal nearer $60m a year for 2024.
Carries the 2023 SportBusiness benchmark of $40m a year that the Shell figure is carried forward from.
How Long Ferrari's Sponsor Deals Have Run
PUMA has the longest-running deal with Ferrari, dating back to 2005, so 2026 is its 22nd season. Shell and CEVA Logistics are on the newest deals, from 2026.
Most deals don't come with a published end date, so a bar stops at 2026 unless the end is known. Hatching shows contracted seasons still to come.
How Many Sponsors Does Ferrari Have?
Forty-one companies back Ferrari in 2026. One is the title partner, five are Premium Partners and 11 are technical suppliers such as BBS, Sabelt, and Ohlins, which leaves 24 commercial deals from Chivas and Mumm to Marina Bay Sands. McLaren runs a longer list at 51, while Mercedes has 29. Rakuten takes Ferrari to 42 in 2027 if nobody leaves.
Ferrari Sponsors: FAQs
HP is Ferrari’s biggest sponsor, and its name has been in the team title as Scuderia Ferrari HP since 2024. RacingNews365 values the deal at $100m a year, which is more than double Shell’s $40m. Across the whole grid, only Oracle’s $110m title deal with Red Bull is reported higher.
Ferrari’s title deal with HP is worth $100m a year, based on RacingNews365’s March 2026 figures. BlackBook Motorsport’s 2025 business report had it closer to $60m for 2024. The April 2024 announcement didn’t name a fee or an end date, and neither company has confirmed a number since.
No, Santander stopped sponsoring Ferrari after the 2024 season, and UniCredit took over as the team’s banking partner from January 2025. Santander hasn’t left F1, though. It’s the championship’s retail banking partner and a founding partner of the Madrid race, and it spent 2025 on the Williams cars before that deal ended.
A Ferrari partner is mainly buying visibility, hospitality and marketing rights, while a technical supplier provides hardware the team actually races with. Brembo brakes, BBS wheels and SKF bearings fall into that second group. Being on the list doesn’t show who pays cash, so none of the 11 suppliers carries a fee in the table.
Rakuten’s Ferrari partnership begins on January 1, 2027. The multiyear deal was announced in September 2026 and brings in Rakuten Symphony alongside the group’s ecommerce and telecoms businesses. There’s no public fee or end date, and because it hasn’t started yet, Rakuten isn’t in the 2026 table or the count of 41.