Toyota Gazoo Racing
Haas F1 Sponsor
How Much Does Toyota Gazoo Racing Pay Haas?
Our figure for Toyota Gazoo Racing’s Haas deal is $25m a year, and it covers cash and engineering support together. Formula1.com reported in February 2025 that Toyota was already bringing Haas tens of millions a year under the earlier technical agreement, but nobody has split the title money from the engineering help.
That’s a step up on the $20m a year reported for MoneyGram, Haas’s previous title sponsor, and it matches BWT‘s title deal at Alpine. At Haas the next valued partners are worth about $3m each.
The $25m deal equals about 39 minutes of Toyota's ¥50.68tn revenue.
February 2025 report that Toyota was bringing Haas tens of millions a year under the technical deal.
October 2022 report of MoneyGram's three-year Haas title deal at $20m a year, the previous benchmark.
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Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
More F1 Sponsors
Title Partner
How the Toyota Gazoo Racing Haas Deal Works
Toyota Gazoo Racing is the racing arm of Toyota Motor Corporation and doesn’t report separately. The parent took in ¥50.68tn of revenue and ¥3.85tn of attributable profit in the year to March 31, 2026, and Kenta Kon took over as president that April.
Since 2026 the entry has been TGR Haas F1 Team. Toyota also runs a driver development program in older Haas cars, is putting a simulator into the Banbury base and trains its engineers and mechanics inside the team. Ferrari still supplies the power units.
Haas's December 4, 2025 release on the title deal, the driver program, the Banbury simulator and the 2025 test days.
Toyota's results for the year to March 31, 2026, the parent figures used for revenue and profit.
Toyota's profile confirming Kenta Kon as president from April 2026.
Covers the 2026 program and confirms Haas keeps Ferrari power units under the Toyota title deal.
Source for Toyota Motor Corporation's $225.4bn market cap in late September 2026.
Why Is Toyota Gazoo Racing Backing Haas?
Toyota wants F1 experience for its people without running a team again. It left in November 2009 after its first financial loss, and it has said the Haas deal isn’t a comeback. Instead its engineers learn inside a working operation run by Japanese team principal Ayao Komatsu.
Drivers are part of it too. Ryo Hirakawa, Ritomo Miyata, Sho Tsuboi and Kamui Kobayashi all drove Haas’s 2023 car in 2025, so Toyota’s Japanese racers get F1 mileage that its WEC program can’t give them.
Covers the 2002 to 2009 works team, its 2009 exit, engine supply deals and Toyota's line that Haas isn't a comeback.
Standings after Austin on October 25, 2026 with TGR Haas F1 Team seventh on 30 points.
Toyota Gazoo Racing F1 History
Toyota spent eight seasons running its own F1 team and never won a race, and its name only reached the grid again 15 years later as a partner of Haas.
Toyota Gazoo Racing and Haas Questions
Toyota Gazoo Racing is Haas’s title sponsor in 2026, so the team races as TGR Haas F1 Team. It took over from MoneyGram, whose name had been on the entry since 2023. The title deal was announced on December 4, 2025 and grew out of a technical partnership from October 2024.
No, Toyota Gazoo Racing doesn’t supply Haas’s engine, and Ferrari still provides the power units. Toyota’s input is people and testing. It runs a driver development program in older Haas cars, is adding a simulator at Banbury and places its engineers and mechanics inside the team to learn.
At the start of the 2026 season Toyota Gazoo Racing became Haas’s title partner. Haas announced the upgrade on December 4, 2025, about 14 months after the two signed a multiyear technical partnership in October 2024. Toyota’s name had last been on an F1 entry in 2009.
F1 Salaries values Toyota Gazoo Racing’s Haas package at about $25m a year, counting technical support as well as cash. Formula1.com reported that Toyota was already bringing tens of millions a year before the title upgrade. The actual fee and the cash split haven’t been disclosed.
Training is the main reason Toyota Gazoo Racing sponsors Haas, since it wants F1 experience for its engineers, mechanics and drivers without running its own team. Its staff work inside Haas and its Japanese drivers get test days in older cars, while Haas gets a title partner that brings engineering help as well as money.