Haas
F1 Sponsors
27 Sponsors
| # | ||||
|---|---|---|---|---|
| 1 | Toyota Gazoo RacingTitle Partner | $25m | Title Partner | Toyota motorsport |
| 2 | CastoreOfficial Partner | $3m | Official Partner | Sportswear |
| 3 | Play'n GOOfficial Partner | $3m | Official Partner | Casino games |
| 4 | CommScopeOfficial Partner | $2m | Official Partner | Connectivity |
| 5 | Fix NetworkOfficial Partner | $2m | Official Partner | Auto repair |
| 6 | AlpinestarsOfficial Partner | Not disclosed | Official Partner | Racewear |
| 7 | Champagne TaittingerOfficial Partner | Not disclosed | Official Partner | Champagne |
| 8 | D.EnergyOfficial Partner | Not disclosed | Official Partner | Energy technology |
| 9 | EmburseOfficial Partner | Not disclosed | Official Partner | Expense software |
| 10 | ExeinOfficial Partner | Not disclosed | Official Partner | Embedded security |
| 11 | Haas AutomationOfficial Partner | Not disclosed | Official Partner | CNC machine tools |
| 12 | HaasTooling.comOfficial Partner | Not disclosed | Official Partner | Cutting tools |
| 13 | ICOfficial Partner | Not disclosed | Official Partner | FX trading |
| 14 | InfobipOfficial Partner | Not disclosed | Official Partner | Cloud communications |
| 15 | MGM RewardsOfficial Partner | Not disclosed | Official Partner | Resort loyalty |
| 16 | MphasisOfficial Partner | Not disclosed | Official Partner | IT services |
| 17 | NeverMileOfficial Partner | Not disclosed | Official Partner | Technology |
| 18 | New EraOfficial Partner | Not disclosed | Official Partner | Headwear |
| 19 | Orion180Official Partner | Not disclosed | Official Partner | Home insurance |
| 20 | PirelliOfficial Partner | Not disclosed | Official Partner | Tires |
| 21 | Ruckus NetworksOfficial Partner | Not disclosed | Official Partner | Wi-Fi networks |
| 22 | SchuberthOfficial Partner | Not disclosed | Official Partner | Helmets |
| 23 | SinghaOfficial Partner | Not disclosed | Official Partner | Beer |
| 24 | TravisMathewOfficial Partner | Not disclosed | Official Partner | Golf apparel |
| 25 | UChicago MedicineOfficial Partner | Not disclosed | Official Partner | Healthcare |
| 26 | VellamoOfficial Partner | Not disclosed | Official Partner | Water |
| 27 | ZoomexOfficial Partner | Not disclosed | Official Partner | Crypto exchange |
Who Are the Haas F1 Team Sponsors?
Toyota Gazoo Racing took the title for 2026, and the team now races as TGR Haas F1 Team. That deal grew out of a technical tie-up signed in October 2024, and it replaced MoneyGram, whose name led the team from 2023 to 2025.
Gene Haas’s own Haas Automation has been part of the team since its 2016 debut. The rest of the official list takes in kit maker Castore, connectivity firm CommScope and repair network Fix Network, plus Exein, which joined at the 2026 Belgian Grand Prix.
Team page carrying the official partner list, and confirming Exein's arrival at the 2026 Belgian Grand Prix.
Announces Castore's multiyear kit and retail deal with Haas in January 2026, including F1 Academy.
Confirms Fix Network's January 2026 move to Haas after its earlier Sauber deal.
Announces Play'n GO's Haas deal in November 2023, starting at the Las Vegas Grand Prix.
Confirms CommScope's long-term connectivity deal with Haas from February 2025.
Get the Money Side of F1 Every Thursday
Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
Sponsors of the Other F1 Teams
Which Haas Sponsors Pay the Most?
Toyota‘s deal is the biggest by a long way. We put it at $25m a year, but that covers engineering help and driver development as well as cash, and nobody’s published the split. Haas gets testing in older cars, a simulator in Banbury and a pipeline of drivers, engineers and mechanics.
Everyone else is far smaller. Castore and Play’n GO sit around $3m each, Castore for teamwear and merchandise since January 2026 and Play’n GO since the 2023 Las Vegas race. CommScope and Fix Network are about $2m apiece. MoneyGram’s old title deal was reported at $20m a year, which shows what the naming rights were worth before Toyota.
Haas' December 2025 announcement of the Toyota title deal and the development work it covers.
Historical annual fees and deal periods across the grid, used for scale against the older title money.
How Long Haas's Sponsor Deals Have Run
Toyota Gazoo Racing's deal with Haas started in 2026.
Most deals don't come with a published end date, so a bar stops at 2026 unless the end is known. Hatching shows contracted seasons still to come.
How Many Sponsors Does Haas Have?
Haas has 27 partners and suppliers in 2026, and 26 of them sit under one official partner heading below Toyota Gazoo Racing. A couple are close to home, since Haas Automation and HaasTooling.com both belong to Gene Haas’s machine tool business.
That’s one more than Williams and two more than Audi.
Haas Sponsors: FAQs
Toyota backs Haas so its drivers, engineers and mechanics can learn inside an F1 team. In return Haas gets testing, a simulator in Banbury and help developing its own staff. The link started as a technical deal in October 2024 and became a title partnership for 2026, announced on December 4, 2025.
Haas and Toyota haven’t disclosed a fee, and about $25m a year is the working figure for the whole package. That number mixes cash with engineering support, testing and driver development, so it isn’t a clean sponsorship payment. For scale, MoneyGram’s previous title deal was reported at $20m a year.
No, Haas still runs Ferrari power units, and the Toyota Gazoo Racing deal doesn’t change that. Toyota’s role is technical and commercial, covering testing, simulator work and staff development, while its name sits in the team title. It doesn’t build an F1 engine, and its factory racing stays in WRC and WEC.
MoneyGram no longer sponsors Haas. Its title deal ran from 2023 to 2025, reported at $20m a year over three years, and Toyota Gazoo Racing replaced it for 2026. Some of today’s partners, including Play’n GO and CommScope, first signed during the MoneyGram Haas era.
Haas Automation is the owner’s company rather than an outside sponsor. Gene Haas founded the California machine tool maker in 1983, and its name has been on the team since the 2016 debut. Its machines are used on more than 100 components, but there’s no separate cash fee to report.