McLaren
F1 Sponsors
51 Sponsors
| # | ||||
|---|---|---|---|---|
| 1 | MastercardOfficial Naming Partner | $90m | Official Naming Partner | Payments |
| 2 | British American TobaccoPrincipal Partner | $30m | Principal Partner | Tobacco and nicotine |
| 3 | OKXOfficial Primary Partner | $25m | Official Primary Partner | Crypto exchange |
| 4 | DP WorldPartner | $15m | Partner | Ports and logistics |
| 5 | GoogleOfficial Primary Partner | $15m | Official Primary Partner | Technology |
| 6 | Dell TechnologiesOfficial Innovation Partner | $8m | Official Innovation Partner | Computing hardware |
| 7 | FxProPartner | $5m | Partner | Online trading |
| 8 | EtihadOfficial Partner | $4m | Official Partner | Airline |
| 9 | AirwallexPartner | Not disclosed | Partner | Business payments |
| 10 | AkzoNobel-SikkensPartner | Not disclosed | Partner | Paints and coatings |
| 11 | AllwynPartner | Not disclosed | Partner | Lottery operator |
| 12 | AlpinestarsPartner | Not disclosed | Partner | Racewear |
| 13 | AlteryxPartner | Not disclosed | Partner | Data analytics |
| 14 | Arrow ElectronicsPartner | Not disclosed | Partner | Electronics distribution |
| 15 | AshurstPartner | Not disclosed | Partner | Law firm |
| 16 | CiscoPartner | Not disclosed | Partner | Networking |
| 17 | CNBCPartner | Not disclosed | Partner | Business news |
| 18 | DeloittePartner | Not disclosed | Partner | Professional services |
| 19 | DropboxPartner | Not disclosed | Partner | Cloud storage |
| 20 | EcolabPartner | Not disclosed | Partner | Water and hygiene |
| 21 | FreshworksPartner | Not disclosed | Partner | Business software |
| 22 | GlobalPartner | Not disclosed | Partner | Media and entertainment |
| 23 | Goldman SachsPartner | Not disclosed | Partner | Investment banking |
| 24 | Greene TweedPartner | Not disclosed | Partner | Seals and composites |
| 25 | GroqPartner | Not disclosed | Partner | AI inference |
| 26 | HederaPartner | Not disclosed | Partner | Blockchain network |
| 27 | HiltonPartner | Not disclosed | Partner | Hotels |
| 28 | IntelPartner | Not disclosed | Partner | Semiconductors |
| 29 | Iron MountainPartner | Not disclosed | Partner | Information management |
| 30 | Jack Daniel'sPartner | Not disclosed | Partner | Whiskey |
| 31 | KAUSTPartner | Not disclosed | Partner | University |
| 32 | LEGOPartner | Not disclosed | Partner | Toys |
| 33 | Liquid IVPartner | Not disclosed | Partner | Hydration drinks |
| 34 | MedalliaPartner | Not disclosed | Partner | Experience software |
| 35 | Monster EnergyPartner | Not disclosed | Partner | Energy drinks |
| 36 | MotulPartner | Not disclosed | Partner | Lubricants |
| 37 | OktaPartner | Not disclosed | Partner | Identity security |
| 38 | Optimum NutritionPartner | Not disclosed | Partner | Sports nutrition |
| 39 | PirelliTechnical Supplier | Not disclosed | Technical Supplier | Tires |
| 40 | PUMATeam Kit and Apparel Partner | Not disclosed | Team Kit and Apparel Partner | Sportswear |
| 41 | ReissPartner | Not disclosed | Partner | Fashion |
| 42 | Richard MillePartner | Not disclosed | Partner | Luxury watches |
| 43 | RubrikPartner | Not disclosed | Partner | Data security |
| 44 | Schneider ElectricPartner | Not disclosed | Partner | Energy management |
| 45 | SharkNinjaOfficial Partner | Not disclosed | Official Partner | Home appliances |
| 46 | SmartsheetPartner | Not disclosed | Partner | Work management |
| 47 | Stanley Black & DeckerPartner | Not disclosed | Partner | Tools |
| 48 | T-MobilePartner | Not disclosed | Partner | Mobile network |
| 49 | TUMIPartner | Not disclosed | Partner | Luggage |
| 50 | UdemyPartner | Not disclosed | Partner | Online learning |
| 51 | WorkdayPartner | Not disclosed | Partner | HR software |
Who Are McLaren's F1 Sponsors in 2026?
Mastercard moved into the team name for 2026, so the cars now race as the McLaren Mastercard Formula 1 Team, having first signed as a partner in July 2024. OKX and Google are the primary partners, and Google’s one agreement also covers the Android, Chrome, Gemini, and Google Cloud logos.
New names keep arriving. PUMA took over the team kit from Castore in January, Etihad signed in February, media group Global came in May and SharkNinja followed in September.
McLaren's F1 page lists 55 partner logos, with Google, Android, Chrome, Gemini, and Google Cloud shown separately.
McLaren's August 2025 release confirming Mastercard's naming rights from the 2026 season.
PUMA's January 2026 release on its multiyear team kit deal, including McLaren's planned WEC program.
McLaren's September 2026 release adding SharkNinja as an Official Partner across several racing series.
McLaren's May 2026 announcement of its multiyear deal with media group Global.
Get the Money Side of F1 Every Thursday
Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
Sponsors of the Other F1 Teams
Who Are McLaren's Biggest F1 Sponsors?
RacingNews365’s March 2026 list puts the new naming rights from Mastercard at $90m a year, which makes it McLaren’s biggest deal. Other reports ran from Ampere Analysis at $65m-75m to City AM at $100m, and the $30m often quoted belongs to the pre-title deal.
British American Tobacco is second at around $30m for its Vuse and VELO branding and the Driven by Change art liveries. OKX comes next at $25m, a 2023 figure carried into 2026. DP World and Google both sit at $15m, while Dell Technologies is worth about $8m for the servers and storage behind the team’s CFD work.
March 2026 figures putting Mastercard's McLaren naming deal at $90m a year, third behind Oracle and HP.
Ampere's August 2025 view that the new McLaren title rights were worth $65m-75m a year.
Publishes Formula Money's figure of around $30m a year for BAT's 2024 McLaren package.
GlobalData's 2023 figure of $25m a year for OKX, which is carried forward as the 2026 value.
How Long McLaren's Sponsor Deals Have Run
Dell Technologies has the longest-running deal with McLaren, dating back to 2018, so 2026 is its 9th season. Mastercard is on the newest deal, from 2026.
Most deals don't come with a published end date, so a bar stops at 2026 unless the end is known. Hatching shows contracted seasons still to come.
How Many Sponsors Does McLaren Have?
McLaren’s partner page shows 55 logos, but five of them are Google brands under a single deal, so the table counts 51 companies. That’s still the longest list on the grid, ten more than Ferrari. Software and tech firms make up the biggest group, from Cisco and Intel to Workday and Groq, and eight of the 51 carry a value.
McLaren Sponsors: FAQs
Mastercard is McLaren’s biggest sponsor, and it’s been part of the team name since the start of 2026. RacingNews365 puts the naming deal at $90m a year, the third highest team deal it reported behind Oracle and HP. British American Tobacco is McLaren’s next biggest partner at around $30m.
McLaren’s naming deal with Mastercard is worth around $90m a year, according to RacingNews365’s March 2026 figures. Ampere Analysis had put it at $65m-75m in August 2025, and City AM said $100m a month later. The older $30m figure dates from 2024, before Mastercard’s name went on the team.
No, Chrome is one of several Google brands covered by a single McLaren agreement, along with Android, Gemini, and Google Cloud. Google joined in 2022, became a primary partner in February 2024 and renewed in November 2025. We put the whole deal at about $15m a year, and the product logos don’t add separate fees.
Vuse and VELO are British American Tobacco brands, and they’re on McLaren’s cars because BAT has been a partner since 2019. Its April 2024 extension kept the branding going along with the Vuse Driven by Change art program. What shows on the car can vary by country, since nicotine advertising rules differ.
DP World handles logistics for McLaren and pays for branding on the car and the drivers’ overalls. Its February 2024 expansion gave it exclusive use of the cockpit’s digital display panels. The ports group first joined in 2023, and a house estimate puts the deal at around $15m a year.
PUMA supplies McLaren’s team kit and apparel under a multiyear deal announced on January 20, 2026. It replaced Castore, which had made the kit since 2021. The agreement also covers McLaren’s planned WEC entry from 2027, and it runs alongside PUMA‘s much older Ferrari partnership.