Alpine
F1 Sponsors
46 Sponsors
| # | ||||
|---|---|---|---|---|
| 1 | BWTTitle Partner | $25m | Title Partner | Water treatment |
| 2 | EniPremium Partner | $15m | Premium Partner | Energy |
| 3 | MSC CruisesPremium Partner | $6m | Premium Partner | Cruises |
| 4 | Mercado LibreTeam Partner | $5m | Team Partner | E-commerce |
| 5 | Qatar AirwaysCommercial Airline Partner | $3m | Commercial Airline Partner | Airline |
| 6 | H. Moser & Cie.Premium Partner | $2m | Premium Partner | Watches |
| 7 | 3D SystemsTeam Supplier | Not disclosed | Team Supplier | 3D printing |
| 8 | AlpinestarsTeam Supplier | Not disclosed | Team Supplier | Racewear |
| 9 | Arctic WolfTeam Partner | Not disclosed | Team Partner | Cybersecurity |
| 10 | AtkinsRéalisTeam Partner | Not disclosed | Team Partner | Engineering |
| 11 | AvatureTeam Partner | Not disclosed | Team Partner | Recruiting software |
| 12 | Beforeyouspeak CoffeeTeam Supplier | Not disclosed | Team Supplier | Coffee |
| 13 | BoeingTeam Partner | Not disclosed | Team Partner | Aerospace |
| 14 | Built For AthletesTeam Supplier | Not disclosed | Team Supplier | Sports bags |
| 15 | BusinessolverTeam Partner | Not disclosed | Team Partner | Benefits software |
| 16 | CastoreTeam Partner | Not disclosed | Team Partner | Sportswear |
| 17 | Cato NetworksTeam Partner | Not disclosed | Team Partner | Network security |
| 18 | D3OTeam Supplier | Not disclosed | Team Supplier | Impact protection |
| 19 | DelphiTeam Supplier | Not disclosed | Team Supplier | Auto parts |
| 20 | EndstateTeam Licensee | Not disclosed | Team Licensee | Footwear |
| 21 | eToroTeam Partner | Not disclosed | Team Partner | Online trading |
| 22 | EurodatacarTeam Partner | Not disclosed | Team Partner | Vehicle telematics |
| 23 | HMN24Team Supplier | Not disclosed | Team Supplier | Supplements |
| 24 | IndraMindTeam Partner | Not disclosed | Team Partner | AI software |
| 25 | JAAQTeam Supplier | Not disclosed | Team Supplier | Mental health app |
| 26 | LUMITeam Supplier | Not disclosed | Team Supplier | Light therapy |
| 27 | M-ExperimentTeam Supplier | Not disclosed | Team Supplier | Eyewear |
| 28 | MatrixTeam Supplier | Not disclosed | Team Supplier | Fitness equipment |
| 29 | MISSIONTeam Supplier | Not disclosed | Team Supplier | Energy drinks |
| 30 | Mobilize Financial ServicesTeam Partner | Not disclosed | Team Partner | Car finance |
| 31 | MODO CasinoTeam Partner | Not disclosed | Team Partner | Online casino |
| 32 | New EraTeam Partner | Not disclosed | Team Partner | Headwear |
| 33 | OAKBERRYTeam Partner | Not disclosed | Team Partner | Acai bowls |
| 34 | Perfect MomentTeam Licensee | Not disclosed | Team Licensee | Skiwear |
| 35 | PirelliTeam Supplier | Not disclosed | Team Supplier | Tires |
| 36 | R5 Turbo 3EPremium Partner | Not disclosed | Premium Partner | Renault road car |
| 37 | Roland DGTeam Supplier | Not disclosed | Team Supplier | Digital printers |
| 38 | SEALSQTeam Partner | Not disclosed | Team Partner | Security chips |
| 39 | ShamirTeam Partner | Not disclosed | Team Partner | Optical lenses |
| 40 | SkipTeam Partner | Not disclosed | Team Partner | Food delivery |
| 41 | The James BrandTeam Licensee | Not disclosed | Team Licensee | Pocket tools |
| 42 | The Venetian ResortTeam Partner | Not disclosed | Team Partner | Resort and casino |
| 43 | Trak RacerTeam Supplier | Not disclosed | Team Supplier | Sim racing rigs |
| 44 | United MachiningTeam Supplier | Not disclosed | Team Supplier | Precision machining |
| 45 | ValvolineTeam Partner | Not disclosed | Team Partner | Motor oil |
| 46 | ViagogoTeam Partner | Not disclosed | Team Partner | Ticket resale |
Who Sponsors Alpine in F1?
BWT is still the name on the door in 2026, as it’s been since 2022, and its pink branding is the reason Alpine has run pink liveries. Eni, MSC Cruises, H. Moser & Cie. and Renault’s own R5 Turbo 3E make up the premium tier.
A bigger change is on the way. Gucci takes the title in 2027, when the team becomes the Gucci Racing Alpine Formula One Team. Until then, 22 team partners such as Qatar Airways, Mercado Libre and eToro sit below, backed by 16 suppliers and three licensees.
Official directory showing the title, premium, team partner, supplier and licensee tiers for all 46 names.
Alpine's May 2026 announcement that Gucci becomes title partner from 2027 under the Gucci Racing name.
Confirms Mercado Libre's March 2026 renewal as an Alpine team partner.
BWT's February 2022 release on its long-term Alpine title deal and pink branding.
Sets out Eni's February 2025 deal with Alpine and the wider Renault road-car work it covers.
Get the Money Side of F1 Every Thursday
Insider · Issue 23
01 · The Last Race
Singapore by Salary
Pos
Driver
Pts
Salary
1
Max Verstappen
Red Bull
25
$70m
2
Charles Leclerc
Ferrari
18
$34m
3
Kimi Antonelli
Mercedes
15
$3.4m
4
Lando Norris
McLaren
12
$30m
5
Oscar Piastri
McLaren
10
$13m
6
Insider+
7
Insider+
Our Take · Insider+
What Each Point Now Costs Red Bull
Sponsors of the Other F1 Teams
Who Are Alpine's Biggest F1 Partners?
BWT‘s title deal is worth about $25m a year, the number BlackBook and PlanetF1 both put on it, carried into 2026 since nothing newer has surfaced. Eni is next at $15m for a premium energy and fuel role that also covers Renault road-car projects, then MSC Cruises at $6m.
Mercado Libre is the messy one. We use $5m for its team deal, but one report put Franco Colapinto‘s commercial backing nearer $30m a year, and nobody’s reconciled the two. Qatar Airways sits at $3m and H. Moser & Cie. at $2m. Gucci resets the scale from 2027, with The Race reporting $50m-60m a year plus bonuses.
Reports Gucci's title deal at $50m-60m a year plus bonuses for at least three years from 2027.
Gives $25m a year for BWT's Alpine title deal, the figure carried into 2026.
Its 2023 reporting also puts the BWT title agreement at $25m a year.
Claims roughly $30m a year in Colapinto's commercial backing, a figure that can't settle Mercado Libre's team fee.
How Long Alpine's Sponsor Deals Have Run
BWT has the longest-running deal with Alpine, dating back to 2022, so 2026 is its 5th season. Eni is on the newest deal, from 2025. BWT's deal ends after 2026. Gucci joins in 2027 on a deal through at least 2029.
Most deals don't come with a published end date, so a bar stops at 2026 unless the end is known. Hatching shows contracted seasons still to come.
How Many Sponsors Does Alpine Have in 2026?
Only McLaren has a longer directory than Alpine, which lists 46 partners and suppliers for 2026. There’s one title partner, four premium partners, 22 team partners, 16 team suppliers and three licensees, from Endstate to Perfect Moment.
Two of those names, R5 Turbo 3E and Mobilize Financial Services, belong to Renault Group, so they’re family branding rather than outside money. Gucci won’t be counted until its deal starts.
Alpine Sponsors: FAQs
Alpine isn’t changing its name, but Gucci becomes title partner in 2027 and the team will race as the Gucci Racing Alpine Formula One Team. The deal was announced on May 27, 2026 for at least three years, and The Race put it at $50m-60m a year plus success bonuses.
BWT pays Alpine about $25m a year for title rights, based on figures from BlackBook and PlanetF1 for the deal that began in 2022. Neither company has published the fee. Gucci takes over the title in 2027, although that doesn’t automatically mean every BWT right ends at the same time.
Mercado Libre’s deal is with Alpine as a team, although Franco Colapinto is the reason it’s there. The company backed Williams when Colapinto arrived in 2024, moved to Alpine in February 2025 and renewed on March 5, 2026. Its team fee sits around $5m, while one report put his wider backing near $30m.
Alpine’s pink comes from BWT, the Austrian water treatment company whose pink branding has followed it around F1 since Force India in 2017 and through the Racing Point years. BWT became Alpine’s title partner in 2022, and in 2024 the team ran pink liveries at eight races.
Eni is Alpine’s premium energy and fuel partner, announced on February 13, 2025, with Enilive branding on the team. The agreement also covers Renault road-car work, including Enjoy car sharing and planned bio-gasoline projects. It doesn’t say which race fuel goes into the Mercedes engines Alpine uses in 2026.